

Lineage W is NCSoft's most popular game among foreigners.

Since it was launched in 12 countries simultaneously, the latest mobile game offers artificial intelligence-based, real-time translation services to ensure smooth communication between gamers from different countries. The company, thanks to the huge success of Lineage M launched in 2017, has held the top position in the mobile game scene for many years. Industry analysts interpret NCSoft’s Lineage W launch as a desperate move to maintain its long-standing leadership in the market. NCSoft’s Blade & Soul 2, launched in August of this year, was also blamed for forcing gamers to spend more money under the same pay-to-win model. "But the gaming model we adhered to is working in our favor now." "Its kind-of pay-to-win game model drew some criticism because it requires users to spend more money and time," said the industry source.
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The latest game adopted the popular features of the previous series such as the way of fighting battles and nurturing characters, as well as building a user community. Lineage W is the first Lineage IP-based game since the launch of Lineage 2M in 2019. That was far ahead of the previous record of 10.7 billion won, set by its previous series Lineage M, which had topped the list for more than four years until it was overtaken by Odin last July. Lineage W is estimated to garner 16 billion to 17 billion won ($13 million-$14 million) on its first day of release, according to industry sources. Lineage W and Lineage M came in first and second, respectively, followed by Odin: Valhalla Rising. 7, four NCSoft's games - Lineage W, Lineage M, Lineage 2M and Blade & Soul - made it to the top 10 list of Korean games on Google Play. Odin, another MMORP, was unveiled last June.Īs of Nov. With the launch of Lineage W, NCSoft has recovered its lead about four months since Odin: Valhalla Rising, distributed by Kakao Games Corp., overtook Lineage M in July as the country's No. 1 player in the domestic mobile gaming market." "Taking the top spot on Google app store means it is now No.
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"Google Play Store accounts for more than 60% of the domestic mobile gaming market in a country where the vast majority are Android smartphone users," said a gaming industry source. The mobile game also clinched the title of the country's top-grossing game on Apple Store. Lineage W ranked as the top Korean gaming app on Google Play Store in terms of daily sales on Nov. Its simultaneous release in both the domestic and overseas markets contributed to its strong performance in the early stage as well, allowing users to fight intercountry battles within the game. NCSoft also improved on some of the problems of its previous games, removing some content that allegedly required excessive billing for items and additional games, or making them available for free. The latest massively multiplayer online role-playing game (MMORPG) has upgraded motion pictures to create a realistic world by using the industry's highest-level 3D scanning technology. It also set a new record in terms of daily sales on its debut among Korean gaming apps on Google Play Store, the company said on Sunday.

Lineage W, developed by South Korea’s NCSoft Corp., has swiftly reclaimed the top spot in the country's mobile gaming market just three days since its Nov.
