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The network runs programming seven days a week: airing nightly in prime time, along with a Saturday morning live-action educational programming block produced by Hearst Media Production Group called One Magnificent Morning. As of August 2017, The CW's audience was 50% male and 50% female. The network's programming lineup is intended to appeal mainly to viewers between the ages of 18 and 34, although from 2008 to 2011, the network shifted its programming to appeal to women in that demographic. The CW marked its formal launch date on September 20, 2006, with the two-hour premiere of the seventh cycle of America's Next Top Model. The CW's first two nights of programming – on September 18 – consisted of reruns and launch-related specials. The CW debuted on September 18, 2006, as the successor to UPN and The WB, which had respectively shut down on September 15 and 17 of that year. Discovery (CBS Corporation and WarnerMedia's respective successors) each retaining a 12.5% ownership stake. Nexstar closed its acquisition of a controlling interest in The CW on October 3, 2022, with Paramount Global and Warner Bros. (the latter was owned by Time Warner, later AT&T's WarnerMedia). The network's name is derived from the first letters of the names of its two founding co-owners CBS Corporation and Warner Bros.

The CW Television Network (commonly referred to as just The CW) is an American English-language commercial broadcast television network that is controlled, through The CW Network, LLC, by Nexstar Media Group with a 75% ownership interest.